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B2B webshop for elobau with Shopware 6 Enterprise

  • New development of the online store with Shopware 6 Enterprise
  • CSV import of the product portfolio
  • Implementation of a modern design
  • extensive comparison overview of technical data

The online store is all about components, systems and solutions for commercial vehicles, machine safety and level measurement. The company elobau GmbH & Co. KG had the goal to reduce internal efforts for smaller orders and customers. As an e-commerce partner, we worked closely with elobau to create a new B2B online store based on Shopware 6 Enterprise.

Solutions & Services
Shopware 6
Project management
Software development

The orders of elobau’s customers are mostly submitted and also processed in the classical way. Especially with small customers and orders, internal fixed costs can make it difficult to cover costs. After intensive consultation, the choice fell on Shopware 6 in the Enterprise Edition in order to reduce these internal efforts and also to be well positioned for the future with the latest technology.


Together with elobau, we created a solid foundation for the company’s online business in an agile project process. On this basis, the store can be dynamically developed with new features and is ideally equipped for later internationalization.
The Shopware B2B Suite, which is included in the Shopware 6 Enterprise Edition, offers many advantages. In addition, we have made individual adjustments here.
The product portfolio including all variants was transferred to the store as a CSV import. A special feature of the store is the possibility of individual tabular comparison of technical data of all variants of a main product.

Shopware 6 Enterprise as the new basis

The e-commerce system Shopware 6 in the Enterprise Edition serves as the technical basis for the new online store.

  • modern API-first architecture & state of the art technology
  • extensive enterprise features & B2B suite
  • outstanding scalability
  • easy management of the store in the administration backend
  • additional features through regular updates

Individualization of the B2B Suite

  • Implementation of the CI Guide in the B2B Suite
  • automatic role creation to facilitate the management of company data
  • Quick ordering of products via the product number or a file (csv, xls, xlsx)

CSV import of the product portfolio

  • via an import all products with variants, individual prices and scale prices are imported
  • certain “hidden” products can be ordered (only) via the exact article numbers

Comparison of technical data

  • all variants of a main product can be compared in a technical data table
  • the partly small differences of variants are divided into four categories (electrical data, mechanical data, material information and environmental conditions)
  • user-friendly categories and individual variants can be hidden
  • from the comparison table articles can be put directly into the shopping cart


Together with our client and an external designer, we implemented the design as an e-commerce partner, which was continuously expanded during the course of the project using the agile process (SCRUM).


As a technical service provider, we implemented a modern, high-performance and user-friendly B2B store in a project with agile working methods. We are completely satisfied with the result.

Working with basecom from the conceptual phase to the completion of our Shopware 6 Enterprise Shop was a lot of fun and competent and goal-oriented throughout. An agile way of working makes you feel picked up at all times, which is underlined by open, friendly and transparent communication from the whole team. basecom reacted flexibly and quickly to unplannable problems or new requirements on our part and always had a solution ready. I would choose basecom again at any time. We are very satisfied with our B2B store and look forward to further cooperation.


– Tony Baumann, Online Shop Manager, elostore


The new webshop from elobau is based on the innovative Shopware 6 store system in the Enterprise Edition.

Company info

As an innovative and sustainable technology company based in Leutkirch in the Allgäu region of Germany, elobau specializes in the manufacture of high-quality, customer-specific components, systems and solutions for commercial vehicles, machine safety and level measurement. The company was founded in 1972 and with its products made in Germany is today one of the leading international suppliers of non-contact sensor technology.

We look forward to getting to know you

* Pflichtfelder

Steffen Krüger Leitung Business Unit Shopware

Steffen Krüger

Director Business Unit

+49 541 580 287 38